Audience Profile - Male

Audience Profile - Male

Jimmy Williams is a 15 – 19 year old male who is currently studying maths, media, IT and Art. Jimmy Williams is from an English background and he lives in the borough of Hackney with his family. He enjoys watching different type of movies with his friends, Jimmy is interested in football and action films; and he usually goes to the cinema with his friends once or twice a week.

Jimmy really likes to listen to music and he is a big fan of R n B and Hip-Hop. Jimmy’s favourite TV shows are reality shows and Talent shows. On the weekend, Jimmy likes to go out with his friends and go shopping in Oxford Street

Age range: The film’s age range of target audience is 15 – 19 year olds.

Occupation/socio economic grade: The socio-economic grade will be aimed at lower classed people as students around 15-19 years old go to college/school where bullying usually occurs.

Gender: The film will be mostly aimed at male teenagers as they are stereotypically trouble makers as they are the ones that join gangs.

Ethnicity: The film will not be aimed at a specific ethnic group as it can happen to anyone in Britain.

What genre of films do they enjoy?

·         Action.

·         Drama.

·         Romantic.

·         Adventure.

·         Comedy.

Most boys like action and comedy films.

How regularly do they watch films and how they consume them?

·         Every day.

·         Weekly.

·         Monthly.

·         Sometimes.

·         Never.

·         Once or twice a week.

Most boys went to watch films weekly.

What type of music they may like?

·         Rock.

·         RnB.

·         Hip-Hop.

·         Grime.

·         Garage.

Most of the boys like to listen to R n B and Hip- Hop music.

What is their favourite TV shows?

·         Talent show.

·         Family comedies.

·         Documentaries.

·         Reality show.

Most of the boys like to watch talent shows and reality shows.

Where they go for shopping?

·         JD.

·         Footlocker.

·         New Look.

·         Primark.

·         Superdrugs.

·         Perfume.

·         Selffridges.

Most boys like to shop in JD, Selfridges and FootLocker.

What do they like doing in their spare time:

·         Listening to music.

·         Dancing.

·         Watch TV.

·         Socialise online.

Most of the boys like to listen to music and socialise online.