In the “Rush hour” reviewed by Almar Haflidason, he writes in an informal way for a general reader, and when the audience read it, it feels like as if he’s talking directly to us by using rhetorical questions such as Where are the laughter-crippling slapstick antics of "Project A", the frightening stunts of "Police Story", or the awesome set-pieces of "Armour of God"?
From the beginning of the reviews, in the first sentence, Haflidason mentions how Jackie Chan’s films has been shown on TV lately as a USP and praises Jackie Chan for saying that “Jackie is a screen legend”.
After writing about Jackie Chan and his career, Haflidason then focuses on the other character which is Chris Tucker. “The shock is Chris Tucker. He has a great performance in him yet to give, but for "Rush Hour" he's the motor-mouth stream of verbal humour that provides the perfect foil for Jackie's physical comedy”. The writer includes Chris Tucker which is also another great actor and it refers as a USP because it will make the film turn out to be better.
However at the end of the paragraph, the writer tells us a little bit of the narrative “Tucker and Chan deliver a movie enjoyable enough to make you want to see the sequel”. He mentions the cast USP for the audience to be curious and to make them want to the sequel.
The writer Janet Maslin focuses on the main actor Jackie Chan as a USP of the first paragraph as he praises Jackie Chan as he makes a doleful expression and comedic physical grace take the place of small talk. Maslin then writes about the narrative of the film and talks about the stunt that Jackie Chan was performing on one part of the film and tells us how the star flip, swivel, scamper up walls and hurl large objects with his feet.
At the end of the paragraph, the writer emphasises “Rush Hour is rated PG-13. It includes jokey, balletic violence and jive profanity from Mr Tucker that’s mild but non-stop” which shows that the film is constantly filled with comedy which will get the audience’s attention and even young kids who is 13 years old can watch the movie
At the end of the reviews, Maslin writes about the cast of movie which can be an USP that can attract the audience by mentioning the director’s name. He mentions the 3 main actors which are Jackie Chan, Chris Tucker and Tom Wilkinson as an USP of the film.
At the beginning of the review, the writer talk about the film’s behind the scene and praises Jackie Chan for being able to manage to “design an action sequence on the spot”. The writer says that “it’s a great testament to Jackie Chan’s talent, ingenuity, and knowledge of framing and editing” and emphasises the point that he can make something out of nothing to attract the audience’s attention. The writers even have his own opinion about the film and believe that the movie could be a big success in America by saying “I have a soft spot for Rush Hour, the movie that finally brought Jackie Chan full blown success in America.”
They use Jackie Chan here as a main USP to get the audience’s attention to watch the movies with most of the latest films of his previous career in America. He tells us the narrative of the movie and mentions Chris Tucker which is another USP of the movie which attracts people.
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